The Media Buyer Guide: Clients, Pricing, Organization, Tools and Seasons

Running ads is a skill, but working as a media buyer is a profession with business and organizational sides that matter just as much. This media buyer guide collects our articles on getting clients and pricing, organizing work across many accounts, tools, and preparing for the big seasons.

Clients: from the first one to ten

Your first client usually comes from your close network or from a result you can show clearly. After that you need a portfolio that convinces, a pricing model that stops you working at a loss, and clear criteria clients can use to evaluate you.

• How to Get Clients as a Media Buyer: Practical Ways to Land the First and the NextHow to get clients as a media buyer: picking a niche, building proof, marketing yourself, free audits, and keeping clients so they refer others.
• Media Buyer Portfolio: How to Present Your Results So Clients Say YesHow to build a media buyer portfolio that wins clients: what each case study needs, how to show numbers without exposing client data, and where to start.
• Media Buyer Pricing: Percentage of Spend or a Flat Fee? Comparing the ModelsMedia buyer pricing models compared — flat fee, percentage of spend, hybrid and performance-based — and how to write a clear proposal.
• How to Evaluate a Media Buyer: Knowing Whether Your Ads Are in Good HandsA practical guide for business owners on how to evaluate a media buyer: the KPIs that matter, questions that reveal how they work, and red flags.

Organizing work across many accounts

As clients grow, the challenge becomes managing time, not ads: which account to open first, when to review, how to give tools safe permissions, and when you need automation versus monitoring.

• How to Organize Your Day as a Media Buyer With 10 Clients Without DrowningA daily and weekly routine for media buyers with many clients: when to review, optimize and communicate — and stop checking hourly.
• Managing Dozens of Ad Accounts as an Agency or Team — Without the ChaosHow to manage multiple Facebook ad accounts for clients: ownership and permissions, campaign naming, monitoring, currencies and reporting.
• Media Buyer Tools: 10 Tools That Save You Hours Every WeekEssential media buyer tools for Meta ads: execution, tracking, competitor research, creative, monitoring, reporting and AI analysis.
• Permissions for Tools Connected to Your Ad Account: Read vs Edit, and Keeping Accounts SafeWhat permissions ad tools request, ads_read vs ads_management, and how to review connected apps and remove what you don't need.
• Revealbot Alternatives and Meta Automated Rules: Do You Need Automation or Monitoring?Revealbot (now Bïrch) alternatives compared: Meta Automated Rules, automation tools, AI platforms, reporting and read-only monitoring.

Seasons: Ramadan and Black Friday

During peak seasons competition and costs rise, and a campaign stopping for a single hour becomes a big loss. Preparation starts weeks ahead: creative, audiences, balance and a monitoring plan for sale day.

• Ramadan Ads on Facebook and Instagram: A Preparation Plan Starting a Month AheadPrepare Meta ads for Ramadan: shifting peak hours, expected cost increases, creative, balances and accounts, and monitoring all month.
• Black Friday / White Friday Ads: Campaign Plan and Account Monitoring on Sale DayA Black Friday plan for Facebook and Instagram ads: preparing weeks ahead, building an audience, and keeping accounts running on sale day.

Plan the season budget in advance with the ad budget calculator.

Get started with Raqeeb Ads

If you want to follow every account from one place, get balance and performance alerts, and send clients branded reports, this guide walks you from sign-up to your first alert:

• Raqeeb Ads Getting Started Guide: From Sign-Up to Your First AlertA full walkthrough of Raqeeb Ads: sign up, connect Facebook read-only, set balance and performance alerts, daily reports, campaign analysis and client reports.

Weekly habits of an organized media buyer

1. Start of the week: check balances and limits across all accounts and plan top-ups.
2. Daily: 15 minutes on alerts and the daily report instead of opening every account.
3. Mid-week: refresh fatigued creative and launch one new test.
4. End of the week: send reports and write down what you learned for each client.