Facebook Ads Calculators and Tools
Free calculators, tools and templates for a media buyer's daily questions: what ROAS do I break even at? What budget do I need? When will my balance run out? How do I name and track my campaigns?
Calculators
Profit, cost and budget numbers before, during and after a campaign.
Break-even ROAS calculator
Free break-even ROAS calculator: enter your price and costs to find the minimum ROAS your campaign needs to avoid a loss, and the most you can pay per sale.
Open calculatorTarget CPA calculator
Find the maximum CPA you can pay on Facebook ads and still keep the profit you want from every sale, plus the ROAS to aim for. Free, no sign-up.
Open calculatorROAS and profit calculator
Free ROAS calculator: enter ad spend, revenue and costs to get ROAS, ROI, net campaign profit and your real profit margin in seconds.
Open calculatorCPM, CTR and CPC calculator
Free CPM calculator: enter spend, impressions, clicks and results to get CPM, CTR, CPC, cost per result and conversion rate for Facebook and Instagram ads.
Open calculatorAd budget calculator
Ad budget calculator: enter the results you want, expected cost per result and duration to get your total and daily budget, with a safety margin.
Open calculatorAd results calculator
Calculate how many results your ad budget brings, how many sales after your conversion rate, expected revenue and cost per sale. Built for message campaigns.
Open calculatorCOD order cost calculator
COD calculator: find the real ad cost per delivered order after confirmation, delivery and return costs, and your net profit on orders that actually arrive.
Open calculatorAd balance runway
Ad balance calculator: enter your Facebook ad account balance and daily spend to see how many days it lasts, when it runs out, and the last safe day to top up.
Open calculatorFacebook ads VAT calculator
Facebook ads VAT calculator: work out the VAT and bank fees on your ad spend, the total you will be charged, and the real spend inside an all-in budget.
Open calculatorProfit margin calculator
Profit margin calculator: enter product cost, shipping, ad cost per order and payment fees to see net profit, margin and the price for your target margin.
Open calculatorCost per customer from leads
Cost per customer calculator: enter cost per lead, valid lead rate and close rate to see the real cost per customer and the revenue to expect from your budget.
Open calculatorLTV / CAC calculator
LTV to CAC calculator: work out customer lifetime value, its ratio to acquisition cost, the maximum safe CAC, and the orders needed to earn it back.
Open calculatorMedia buyer pricing
Media buyer pricing calculator: compare a percentage of spend, a flat fee and a percentage with a minimum, and see your monthly income and hourly rate.
Open calculatorHook rate calculator
Hook rate calculator: enter impressions, 3-second views and ThruPlays to get hook rate, hold rate, completion rate and cost per view for your Facebook video ad.
Open calculatorBudget allocation calculator
Ad budget allocation calculator: split your monthly budget across awareness, consideration, conversion and testing, with a daily budget for each.
Open calculatorAd tools
Tools that write tracking links and campaign names, and check your ad copy and sizes.
UTM builder
Free UTM builder for Facebook and Instagram ads: create a tracking link or dynamic parameters that fill in campaign and ad names, then copy in one click.
Open toolAd character counter
Facebook ad character counter: type your primary text, headline and description, compare each to the recommended length, and see where "See more" cuts the text.
Open toolFacebook ad sizes
Interactive guide to Facebook ad sizes for Facebook and Instagram: ratio, pixel size and safe zone for every placement, from Feed to Stories and Reels.
Open toolCampaign naming generator
Facebook campaign naming generator: pick objective, audience, country and product to get consistent campaign, ad set and ad names to copy in one click.
Open toolFacebook Ad Library search
Facebook Ad Library search tool: enter a competitor or keyword, pick the country and ad type, and open their active ads directly or copy the search link.
Open toolFree Excel templates
Ready-made files with formulas, downloaded directly with no sign-up.
Media plan template
Download a free media plan template in Excel: plan Facebook and Instagram campaigns by phase, daily budget and expected results, with a phase summary.
Get the templateAd budget tracker template
Download a free ad budget tracker template: log daily spend, see pacing against plan, track the remaining account balance, and project month-end spend.
Get the templateWhen to use each calculator
Before a campaign: calculate your break-even ROAS and max CPA, then the budget and expected results. During a campaign: use the CPM, CTR and CPC calculator to find where the problem is when costs rise. After a campaign: calculate real profit and ROI, and the true order cost if you sell cash on delivery.
To understand the numbers in depth, read the complete guide to Facebook ads analysis.
🔒 Calculations run in your browser; no numbers are sent to the server.
Keep your ad accounts under control — before any campaign stops
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