Facebook Ads Low Balance Alert: Know Before Your Campaigns Stop
Why prepaid Meta ad accounts stop without warning, what each hour of downtime costs you, and how to get a low-balance alert on Telegram or your phone in time.
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The Raqeeb Ads Blog
Practical guides for people who run Facebook and Instagram ads: how to watch your accounts, understand your numbers and send clients clear reports.
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Facebook Ads Monitoring Guide: Balance, Stopped Ads, Performance and Alerts
13 articles
The Complete Guide to Facebook Ads Analysis: From Metrics to Decisions
22 articles
Facebook Ads Campaign Management Guide: From Launch to Scale
12 articles
Facebook Ads Reporting Guide: What to Measure and How to Show Clients
9 articles
The Media Buyer Guide: Clients, Pricing, Organization, Tools and Seasons
12 articles
Meta Ads Monitoring: How to Watch Dozens of Ad Accounts Without Living in Ads Manager
A Meta ads monitoring tool guide: what to watch in your ad accounts and how often, where manual checks fall short, and how to automate monitoring.
Facebook Ads Frequency: What Number Is Right and When Does It Become a Problem?
Facebook ads frequency explained: how it is calculated, what level suits each campaign type, when high frequency becomes a problem, and how to control it.
Facebook Ads High CPM: The Real Causes and What You Can Do
Why Facebook ads CPM gets high — competition, seasons, audience size, ad quality — when a high CPM is normal, and what you can do to lower your real costs.
Low CTR on Facebook Ads? 8 Causes and How to Raise It
Why Facebook ads get a low CTR, how to tell whether the ad, audience or placement is the cause, and 8 practical steps to raise it.
Facebook Ads Landing Page: Why People Click but Don't Buy
What your Facebook ads landing page needs: why visitors click but don't buy, the essential elements, conversion killers and how to measure it.
Landing Page Views vs Link Clicks: Why the Two Numbers Differ in Facebook Ads
Landing page views vs link clicks: why page views are lower in Facebook ads, what gap is normal, how to cut the loss, and what to optimize for.
Facebook Ads Not Spending Budget? Why It Happens and How to Fix It
Facebook ads not spending the full budget? How underspending differs from stopping, the common causes, and practical steps to fix it.
Facebook Ad Account Status: What Each Status Means and What to Do
Facebook ad account status explained: active, disabled, unsettled, under review, grace period and closed, what each means for your ads and what to do.
Facebook Access Token Expired? Why Ad Tool Connections Break and How to Stay Ahead
Why a Facebook access token expires and your ad tools stop updating, what stops when it does, and how to reconnect before your reports and alerts go quiet.
Facebook Dark Posts: What They Are, How to Find Them and How to Analyze Them
What Facebook dark posts are, why they don't appear on your Page, when to use them instead of boosting, and how to find their comments and measure performance.
Facebook Ad Copy with AI: A Practical Method and Ready-to-Use Prompts
How to write Facebook ad copy with AI properly: what to give the tool, ready-to-use prompts, and how to test the copy against your real ad numbers.
How to Export Facebook Ads Data to Excel: The Right Way and the Columns That Matter
How to export Facebook ads data to Excel or CSV from Ads Manager, the columns you actually need, common mistakes that distort numbers, and client-ready exports.
The Facebook Ads Learning Phase and "Learning Limited": What They Mean and When to Worry
What the Facebook ads learning phase is, why "Learning Limited" appears, which edits restart learning, and how to get through it without hurting performance.
Facebook Ads to Google Sheets: 3 Ways to Get Your Data In and When to Use Each
Three ways to get Facebook ads data into Google Sheets: manual import, add-ons and connectors, and scheduled reports, with pros, cons and a clean sheet layout.
How to Scale a Winning Facebook Ads Campaign Without Breaking It
How to scale Facebook ads: gradual budget increases, new audiences and creative, when to stop scaling, and how to monitor campaigns as you grow.
Facebook Ads Dashboard: What It Should Show and How to Read It in a Minute
How to build or choose a Facebook ads dashboard that shows only what matters: spend, balances and accounts needing attention — plus mistakes that clutter it.
WhatsApp Message Campaigns on Facebook: Measure Cost per Order, Not per Conversation
How to measure a WhatsApp message campaign: cost per conversation vs cost per order, why reply speed matters, and tracking chats into real sales.
Daily Facebook Ads Report: What to Include, When to Send It and How to Read It Fast
How to build a daily Facebook ads report: the only numbers you need, when to send it, how to read it in two minutes, and when a weekly report is enough.
Meta Pixel and Conversions API: How to Make Sure Your Sales Are Tracked Correctly
How to confirm your Meta Pixel and Conversions API record purchases correctly, common tracking problems, and how to spot them early.
Ecommerce Facebook Ads KPIs: The Numbers That Actually Decide Profit
The key ecommerce Facebook ads KPIs: cost per purchase, ROAS, average order value and conversion rates, and how to tie them to real profit.
Why Ads Manager Numbers Don't Match Your Store: Facebook Attribution Windows Explained
Meta attribution windows explained: why Ads Manager purchases differ from store orders, and how to read the numbers and explain the gap.
Facebook Ads A/B Testing: What to Test and How to Read Results Without Fooling Yourself
A/B testing Facebook ads: what's worth testing, how to run a fair one-variable test, how long it needs, and how to read the result.
How to Evaluate a Media Buyer: Knowing Whether Your Ads Are in Good Hands
A practical guide for business owners on how to evaluate a media buyer: the KPIs that matter, questions that reveal how they work, and red flags.
How to Get Clients as a Media Buyer: Practical Ways to Land the First and the Next
How to get clients as a media buyer: picking a niche, building proof, marketing yourself, free audits, and keeping clients so they refer others.
Meta Advantage+ Sales Campaigns: When They Fit and How to Monitor Them
Advantage+ sales campaigns explained: what the algorithm controls, what stays with you, when they fit, and how to monitor them.
Facebook Lookalike Audiences: How to Create Them, When They Work and When They Don't
How to create Facebook Lookalike audiences, the best sources, which percentage to choose, and when they beat broad targeting.
Media Buyer Portfolio: How to Present Your Results So Clients Say Yes
How to build a media buyer portfolio that wins clients: what each case study needs, how to show numbers without exposing client data, and where to start.
Facebook Ads Launch Checklist: 25 Points That Prevent Costly Mistakes
A Facebook ads launch checklist: account and payment, pixel and tracking, audience and budget, ads and landing page, and what to watch in the first 48 hours.
Facebook Retargeting Campaigns: Audiences, Budget, Frequency and When They Tire
Build effective Facebook retargeting: which audiences to use, how much budget to give them, handling frequency, and which ads fit.
Facebook Ad Account Audit: Practical Steps to Find Where the Money Leaks
A step-by-step Facebook ad account audit: tracking, structure, audiences, creatives and budget, and how to turn findings into a clear priority list.
Facebook Lead Ads: Why Lead Quality Is Poor and How to Improve It
Why Facebook lead ads bring poor leads, how to improve forms and follow-up, and how to measure cost per qualified lead.
Instagram Ads: How They Differ From Facebook and How to Measure Them Separately
Instagram ads: boosting vs Ads Manager, Instagram placements and what suits them, and measuring Instagram separately from Facebook.
Ramadan Ads on Facebook and Instagram: A Preparation Plan Starting a Month Ahead
Prepare Meta ads for Ramadan: shifting peak hours, expected cost increases, creative, balances and accounts, and monitoring all month.
Black Friday / White Friday Ads: Campaign Plan and Account Monitoring on Sale Day
A Black Friday plan for Facebook and Instagram ads: preparing weeks ahead, building an audience, and keeping accounts running on sale day.
Monitoring Facebook Ads From Your Phone: Meta's Apps, Their Limits, and the Alternative
Monitoring Facebook ads on mobile: Meta's apps and the browser, the limits of each, and getting instant alerts instead of checking hourly.
Cash-on-Delivery Store Ads: Confirmation Rates, Returns and the Real Cost per Order
The real cost per order for cash-on-delivery stores: how confirmation, delivery and return rates change ROAS, and how to read Ads Manager.
Media Buyer Pricing: Percentage of Spend or a Flat Fee? Comparing the Models
Media buyer pricing models compared — flat fee, percentage of spend, hybrid and performance-based — and how to write a clear proposal.
Competitor Ad Analysis With the Meta Ad Library: What to Look For and How to Use It
Use the Meta Ad Library to analyze competitors' ads: what to look for, how to read long-running ads, and turning findings into ideas.
How to Organize Your Day as a Media Buyer With 10 Clients Without Drowning
A daily and weekly routine for media buyers with many clients: when to review, optimize and communicate — and stop checking hourly.
Permissions for Tools Connected to Your Ad Account: Read vs Edit, and Keeping Accounts Safe
What permissions ad tools request, ads_read vs ads_management, and how to review connected apps and remove what you don't need.
Ads in Multiple Currencies (EGP, SAR, AED, KWD): How to Compare and Report Without Errors
Running Facebook ads in multiple currencies: choosing account currency, totaling at a clear rate, comparing countries and avoiding decimal errors.
Free Facebook Ads Report Template (Excel Download)
Download a free Facebook ads report template in Excel with ready formulas for CTR, CPM, cost per result and ROAS, plus period comparison.
CTR, CPM and CPC Explained: A Plain-English Guide to Facebook Ads Metrics
CTR, CPM, CPC, reach, frequency, cost per result and ROAS explained simply: how each Facebook ads metric works and what a change means.
Facebook Ads Placements: Feed, Reels or Stories — Which Is Cheapest for You?
Facebook and Instagram ad placements explained: Advantage+ vs manual, how to find the placement with your cheapest results, and when to cut one.
The Best Time to Run Facebook Ads: Find It in Your Own Data, Not Generic Advice
Is there a best time to run Facebook ads? Find your best hours from your own account data, and learn when ad scheduling actually helps.
How to Calculate ROAS and Break-Even ROAS: When Is a Facebook Campaign Really Profitable?
How to calculate ROAS and break-even ROAS for Facebook ads, why revenue isn't profit, and how to find your max cost per purchase.
Analyze Facebook Ads With AI: A Ready-Made Prompt for ChatGPT, Claude or Gemini
Analyze Facebook ads with AI tools like ChatGPT, Claude or Gemini: what data to include, a copy-paste prompt, and mistakes that make answers generic.
Facebook Ads Spending Limits: Why Ads Stop When You Hit Them and How to Raise Them
Meta's daily spending limit vs your account and campaign spending limits: why ads stop at each one and how to avoid surprise pauses.
Hook Rate and Hold Rate: How to Tell a Video Ad Is Weak in the First 3 Seconds
What hook rate and hold rate mean for Facebook video ads, how to calculate them, and how to tell if the problem is the opening or the content.
Why Did My Facebook Ads Stop Running? A 10-Point Checklist With Fixes
Ads active but not spending, or every campaign stopped? A checklist of 10 common reasons Facebook ads stop running, with a fix for each.
Media Buyer Tools: 10 Tools That Save You Hours Every Week
Essential media buyer tools for Meta ads: execution, tracking, competitor research, creative, monitoring, reporting and AI analysis.
Facebook Ad Rejected? Common Reasons, How to Appeal, and How to Know Right Away
The most common reasons Facebook ads get rejected, how to request a review, and how to get alerted the moment an active ad is rejected.
Managing Dozens of Ad Accounts as an Agency or Team — Without the Chaos
How to manage multiple Facebook ad accounts for clients: ownership and permissions, campaign naming, monitoring, currencies and reporting.
Facebook Ads Cost per Result Suddenly Went Up? 6 Causes and How to Catch It Early
Why cost per result jumps in Facebook ads, how to tell noise from a real problem, what to do for each cause, and how to get alerted.
Facebook Campaign Spending With No Results? How to Stop the Bleed Early
Facebook ads spending but no results? When that's normal, what to check first, how to stop the leak early, and how to get an automatic alert.
Which Ad Actually Sells? How to Find Your Best Creative Among Dozens of Ads
How to compare Facebook and Instagram ads fairly, find the creative that really drives results, and build on a winning ad.
Facebook Ads Audience Breakdown: Which Age, Gender and Country Gets the Cheapest Results?
How to break down Facebook ad results by age, gender and country, read them without over-narrowing targeting, and act on them.
How to Explain Rising Ad Costs to a Client Without Losing Them
How to explain rising ad costs to a client: what to say, what to avoid, a ready-to-send message, and habits that make the conversation easier.
Why Did My Facebook Campaign's Performance Change? Linking the Numbers to Your Edits
Why did your Facebook ads performance change? Link a campaign's history to budget, targeting, bidding and ad edits to find the real cause.
Weekly or Monthly Ads Report for Clients? What to Send and When
Weekly or monthly Facebook ads reports? What each should include, which clients need which, and how to report without losing a day.
Revealbot Alternatives and Meta Automated Rules: Do You Need Automation or Monitoring?
Revealbot (now Bïrch) alternatives compared: Meta Automated Rules, automation tools, AI platforms, reporting and read-only monitoring.
Facebook Ads Client Report: What to Include and How to Stop Rebuilding It Every Week
What a Facebook ads report for clients should contain, the mistakes that make reports confusing, and how to send a branded report link that updates itself.
How to Analyze Facebook Ad Campaigns: 7 Questions That Show Where Your Budget Goes
How to analyze Facebook ads with a practical framework: cost per result, comparisons, placements, timing, audience, creatives and changes.
Facebook Ad Fatigue: 3 Signs Your Creative Is Burning Out (and What to Do)
What ad fatigue and frequency mean in Facebook ads, the three signs a winning creative is wearing out, how to rule out other causes, and what to do next.
Facebook Ads Alerts on Telegram: Balance, Performance and Daily Reports in One Chat
Get Facebook ads balance alerts, performance alerts and daily reports on Telegram, use the /balance, /report and /status commands — or use phone notifications.
How to Check Your Facebook Ads Balance (and How Long It Will Last)
Where to find your Facebook ad account balance in Ads Manager, how many hours it will last, and how to see every balance on one screen.
Raqeeb Ads Getting Started Guide: From Sign-Up to Your First Alert
A full walkthrough of Raqeeb Ads: sign up, connect Facebook read-only, set balance and performance alerts, daily reports, campaign analysis and client reports.
Keep your ad accounts under control — before any campaign stops
Low-balance alerts, campaign and creative analysis, and branded client reports in one tool. Create your account in under a minute.